Upcoming Live

Why Most WooCommerce Stores Under-Use Email – and What to Fix First

Most WooCommerce stores treat email as an afterthought – a welcome message, the occasional newsletter, maybe an abandoned cart flow if someone got around to setting it up. Meanwhile, email is consistently one of the highest-return channels available to ecommerce stores, and most WooCommerce merchants are leaving significant revenue on the table. In this live […]

Scheduled
Why Most WooCommerce Stores Under-Use Email – and What to Fix First
Upcoming Live
Why Most WooCommerce Stores Under-Use Email – and What to Fix First
May 21, 2026 · 2:30 PM WEST
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Meet the hosts

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James Kemp

// Co-host · WooCommerce Builder

James Kemp is Core Product Manager at WooCommerce and founder of Iconic, where he created popular plugins like WooThumbs. Now at Automattic, he continues to innovate in the ecommerce space.

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Katie Keith

// Co-host · Plugin Developer

Katie is Co-Founder and CEO at Barn2, a plugin company specializing in creating unique WooCommerce extensions. She loves sharing her knowledge to help other WordPress product companies to grow their success.

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