In this episode of Do the Woo, hosts James Kemp (Woo) and Katie Keith (Barn2) are joined by Chris Badgett, Co-Founder and CEO of LifterLMS, to talk about how WooCommerce store owners can plan for Black Friday.
Chris runs his own WooCommerce store at LifterLMS and has planned Black Friday sales for years. Katie and James have each been through plenty of Black Fridays themselves. They will all share their experiences on how to put together a Black Friday strategy, how Black Friday has changed over the years, which plugins can help you run your sale, and which marketing channels actually deliver results.
If you sell through WooCommerce and are planning Black Friday and Cyber Monday 2026, this episode is for you.
Subscribe via dothewoo.com for future episodes of Do the Woo, where we talk with the people building and working across the WooCommerce ecosystem.
Thanks to our sponsor:
WooCommerce https://woocommerce.com
The conversation covers why Jack built his business on Woo, what running real stores on the platform looks like day to day, and how his marketing and operations background shapes the way he approaches ecommerce. He talks through the practical side of running multiple stores with a lean setup, and shares what he sees working – and not working – for merchants he advises through his consultancy.
This is the first time we’ve had a merchant on the show, and Jack’s mix of hands-on store owner and consultant gives a grounded, operator’s view of building on WooCommerce. If you’re running a Woo store, thinking about the platform, or advising others who are, this one’s for you. It’s a look at how someone actually puts Woo to work across several businesses at once.
Subscribe via dothewoo.com for future episodes of Do the Woo, where we talk with the people building and working across the WooCommerce ecosystem.
Thanks to our sponsor: WooCommerce https://woocommerce.com