Most WooCommerce stores treat email as an afterthought – a welcome message, the occasional newsletter, maybe an abandoned cart flow if someone got around to setting it up. Meanwhile, email is consistently one of the highest-return channels available to ecommerce stores, and most WooCommerce merchants are leaving significant revenue on the table.
In this live episode of Do the Woo, hosts Katie Keith and James Kemp are joined by Simon Harper to talk about email marketing for WooCommerce stores – what’s working now, where merchants are falling short, and what to prioritize if you want to get more from your list.
This episode is for:
Merchants running WooCommerce stores who know email matters but aren’t sure where to focus.
Developers and agencies who manage WooCommerce sites and want to give better advice on email.
Anyone who has an email list but isn’t getting the results they expected.
The conversation covers:
Why email is still one of the highest-return channels for WooCommerce stores.
The most common mistakes merchants make with email marketing.
The flows and automations that actually drive revenue.
How to think about list quality versus list size.
Deliverability, segmentation, and the basics that get overlooked.
here AI fits into email marketing for WooCommerce today.
The episode includes live audience questions and open discussion.
Thanks to our sponsors:
Omnisend – https://omnisend.com/openchannels
Woo – https://woocommerce.com