Hosts James Kemp and Katie Keith talk with Tamara Niesen, Chief Marketing Officer at Woo, about how the WooCommerce community can promote the platform more effectively – by getting specific about where WooCommerce genuinely wins and being honest about where it doesn’t.
The conversation builds on Katie’s talk at Checkout Summit and her follow-up blog post, written after a year of expanding Barn2 into Shopify alongside her existing WooCommerce work. That experience changed how she thinks about advocacy: many of the arguments the community repeats are weak or outdated, while the real advantages often go unspoken.
In this episode, Katie, James, and Tamara dig into what the real advantages of WooCommerce are and how to talk about them in a way that matches what merchants actually care about. They also cover the harder part: knowing when to recommend another platform instead. Promoting WooCommerce well means accepting it isn’t always the right fit, and being able to say so builds trust with merchants rather than losing it.
This is for anyone who recommends, builds on, or sells WooCommerce – agencies, developers, product owners, and freelancers who want the community speaking about the platform with a clearer, more consistent message.
Thanks to our sponsor:
Omnisend https://omnisend.com/openchannels
Read Katie’s blog post for the full background: https://barn2.com/blog/why-use-woocommerce
Watch live on 22 June, 4pm UK / 11am ET, and bring your questions for Tamara in the chat.
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