AI is already changing how people discover, browse, and buy products online, and WooCommerce is right in the middle of it.
In this live episode of Do the Woo, Katie Keith and James Kemp are joined by James LePage, Head of AI at Automattic, to talk about what AI means for WooCommerce today.
This episode is for:
Merchants running WooCommerce stores.Developers and agencies building and maintaining WooCommerce sites.Product teams and plugin builders looking at where AI is creating new opportunities and gaps in the ecosystem.
The conversation covers:
Where AI is already showing up in WooCommerce.
How AI affects search, product discovery, recommendations, and personalization.
Whether customers will be able to buy from WooCommerce stores through AI tools and agents.
What agentic commerce really means in practice, including attribution and ownership.What different types of WooCommerce businesses should be doing now.
How WooCommerce is thinking about AI going forward.
The episode includes live audience questions and open discussion.
Thanks to our sponsors:
GoDaddy: https://www.godaddy.com/airo
Omnisend: https://omnisend.com/openchannels
Woo: https://woocommerce.com